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The Rhetoric of Advertising in Modern Media I
In the course expressions of advertising in different medias are studied
using theories derived from semiotics, rhetoric’s and image analysis.
Advertising is defined and analysed as a concept and discursive praxis
in relation to for example propaganda. Main emphasis is on the analysis
of concrete examples of advertising in newspapers, television, radio,
Internet etc. Focus is on advertising in the twentieth century and
questions concerning for example gender and globalisation are treated in
relations to advertising.
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Last modified 8 Jan 2009
IMSB10
Intermedia Studies: The Rhetoric of Advertising in Modern Media I 7,5 ECTS credits
Phone:
+46 46-222 32 52
E-mail:
Heidrun.Fuhrer@kultur.lu.se