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The Rhetoric of Advertising in the Modern Media II
The course consists in a continuation and deepening of IMSB10 (The rhetoric of advertising in modern media I). The design of advertising is defined and analysed in relation to the needs of different medias. The ethical and media specific context is stressed when analysing older and current advertising. Focus lies on contemporary advertising and media, but earlier forms of advertising are to some extent also treated.
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Course start is 1th of November 2010 and not the 2nd. For this course IMSB10 is required.
Last modified 21 Oct 2010
IMSB14
Intermedia Studies: The Rhetoric of Advertising in the Modern Media II 7,5 ECTS credits
Phone:
+46 46-222 32 52
E-mail:
Heidrun.Fuhrer@kultur.lu.se