E-post: veronika [dot] tarnovskaya [at] fek [dot] lu [dot] se
(hämtat ur Lunds universitets publikationsdatabas)
- A balanced approach to stakeholder value creation with a corporate brand
- Key factors in the international market driving process: the role of internal competencies and external network actors.
- Market driving multinationals and their global sourcing network
- The Role of Networks and Matching in Market Entry to Emerging Retail Markets
- “The role of corporate branding in market driving strategy”