Veronika Tarnovskaya
Titel
Universitets lektor
Organisation
046-2223646
Veronika [dot] Tarnovskaya [at] fek [dot] lu [dot] se
Publikationer (hämtat ur Lunds universitets publikationsdatabas)
författare
- 2012
- 2011
- 2010
- 2008
- A balanced approach to stakeholder value creation with a corporate brand
- Key factors in the international market driving process: the role of internal competencies and external network actors.
- Market driving multinationals and their global sourcing network
- The Role of Networks and Matching in Market Entry to Emerging Retail Markets
- “The role of corporate branding in market driving strategy”
- 2007
- 2006
- 2005
- 2004
- 2003
