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Coping with complexity. Sociocybernetics as a Framework for Communication Management

In English

Författare

Summary, in English

Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.

Publiceringsår

2007

Språk

Engelska

Sidor

151-168

Publikation/Tidskrift/Serie

International Journal of Strategic Communication

Volym

1

Issue

3

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Communication Studies

Nyckelord

  • Coping with complexity. Sociocybernetics as a Framework for Communication Management.

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1553-1198