Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
Författare
Avdelning/ar
Publiceringsår
2007
Språk
Engelska
Sidor
835-856
Publikation/Tidskrift/Serie
International Journal of Retail and Distribution Management
Volym
35
Issue
10
Dokumenttyp
Artikel i tidskrift
Förlag
Emerald Group Publishing Limited
Ämne
- Business Administration
Nyckelord
- Corporate Social Responsibility
- CSR
- Retailer Brand
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 0959-0552