Publikationer
A balanced approach to stakeholder value creation with a corporate brand
Avdelning/ar:
Publiceringsår: 2008
Språk: Engelska
Dokumenttyp: Konferensbidrag
Sammanfattning
Disputation
Nyckelord
- Business and Economics
Övrigt
Thought Leaders International Conference on Brand Management
2008-04-14/2008-04-15
Submitted
Yes

