Publikationer
A conceptual framework for customer based brand equity in grocery categories – implications for future research
Publiceringsår: 2006
Språk: Engelska
Publikation/Tidskrift/Serie: The Institute of Economic Research Working Paper Series
Volym: 4
Dokumenttyp: Working paper
Sammanfattning
Disputation
Nyckelord
- Business and Economics
Övrigt
Published
Yes
