Publikationer
Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
Publiceringsår: 2004
Språk: Engelska
Dokumenttyp: Konferensbidrag
Sammanfattning
Disputation
Nyckelord
- Business and Economics
Övrigt
The 33rd h European Marketing Academy Conference
Published
