Publikationer
The Role of Corporate Branding in a Market Driving Strategy
Publiceringsår: 2005
Språk: Engelska
Publikation/Tidskrift/Serie: Lund Institute of Economic Research Working Paper Series
Nummer: 2
Dokumenttyp: Working paper
Förlag: Institute of Economic Research. School of Economics and Management, Lund University
Sammanfattning
Disputation
Nyckelord
- Business and Economics
Övrigt
Published
- ISSN: 1103-3010
