Publikationer
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
Avdelning/ar:
Publiceringsår: 2007
Språk: Engelska
Sidor: 835-856
Publikation/Tidskrift/Serie: International Journal of Retail and Distribution Management
Volym: 35
Nummer: 10
Dokumenttyp: Artikel
Förlag: Emerald group Publishing Limited
Sammanfattning
Disputation
Nyckelord
- Business and Economics
- Corporate Social Responsibility
- CSR
- Retailer Brand
Övrigt
Published
Yes
