Myths and Truths about Readers' Interaction with Complex Visual Documents
Författare
Summary, in English
Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout and media.
Avdelning/ar
Publiceringsår
2009
Språk
Engelska
Dokumenttyp
Konferensbidrag
Ämne
- Philosophy
Conference name
The 59th Annual Conference of the International Communication Association, 2009
Conference date
2009-05-21 - 2009-05-25
Conference place
Chicago, United States
Status
Unpublished
Projekt
- Thinking in Time: Cognition, Communication and Learning