Strategic Alliances - Trick or Treat? - The Case of Scania
Författare
Summary, in English
Most authors are pro-alliances, and the casual reader may be lulled into a false sense of security concerning the advantages of strategic alliances. The literature on strategic alliances is reviewed concerning the motives for forming alliances and the way in which examples of alliances are used, and misused, in the literature by scholars. The case of Scania, the Swedish heavy truck producer, is then presented as an example of the strategic advantages that can be achieved by not entering into horizontal alliances.
Avdelning/ar
Publiceringsår
1997
Språk
Engelska
Sidor
147-160
Publikation/Tidskrift/Serie
International Journal of Production Economics
Volym
52
Issue
09-01-02
Fulltext
Dokumenttyp
Artikel i tidskrift
Förlag
Elsevier
Ämne
- Business Administration
Nyckelord
- Competitive advanta
- Alliances
- Strategic planning
Status
Unpublished
ISBN/ISSN/Övrigt
- ISSN: 0925-5273