The MUST-analysis and the Role of Politicians in CI
Författare
Summary, in English
MUST (Macroeconomic Uncertainty Strategy) analysis can help identify the demand side of competitive intelligence. It is a key tool by which relevant economic variables can be identified for companies. It also provides sensitivity coefficients necessary to translate the company's different environmental scenarios into corporate cash flow and value. Government, it is argued, should support companies in the competitive intelligence process by focusing on the infrastructure necessary to create increased information transparency.
Publiceringsår
1999
Språk
Engelska
Sidor
65-73
Publikation/Tidskrift/Serie
Competitive Intelligence Review
Volym
10
Issue
4
Dokumenttyp
Artikel i tidskrift
Förlag
John Wiley & Sons Inc.
Ämne
- Economics and Business
- Business Administration
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1520-6386