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Employee branding as an appropriation work: the inclusion and exclusion cases at IKEA

Publiceringsår: 2011
Språk: Engelska
Publikation/Tidskrift/Serie: “‘Branded Lives: The Production and Consumption of Identity at Work” .
Dokumenttyp: Del av eller Kapitel i bok
Förlag: Edward Elgar Publishing

Sammanfattning

Disputation

Nyckelord

  • Social Sciences
  • employee branding
  • psychological contract
  • employer branding

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