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Families Navigating the Landscape of Consumption in the Swedish Welfare Society

In English

Författare

Summary, in English

Swedish welfare policy has in several ways promoted the individual rather than the family as a unit. This is not a phenomenon happening only in Sweden, but one occurring in many other Western countries where individualization is strongly emphasized. Sweden is, however, interesting as an example of a country with deep collective roots regarding issues of welfare. The welfare state has been, and to a major part still is, the main provider of social services, a fact that has affected the Swedish family in certain ways. During the last decades, the Swedish welfare society has changed toward marketization implying that individuals and families have to take on more responsibility regarding their welfare. The aim of this article is to discuss the transformation of Swedish families as consumers reflecting upon the effects of the Swedish welfare society.

Avdelning/ar

Publiceringsår

2010

Språk

Engelska

Sidor

366-374

Publikation/Tidskrift/Serie

Journal of Macromarketing

Volym

30

Issue

4

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Social Work

Nyckelord

  • families
  • consumption
  • Swedish welfare state
  • individualization
  • inequality

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0276-1467