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Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences

In English

Författare

Summary, in English

In retailing literature, shopping as a leisure-time enjoyment has typically been examined by the use of economic or psychological approaches. Consumers engaged in this activity have commonly been portrayed as one homogenous segment. Drawing upon a sociocultural approach, this study seeks to

improve our understanding of leisure shopping as subjectively experienced. The article illustrates that leisure shopping activities embrace a plethora of meanings and an inherent dynamic, evident for instance in shifts and nuances in consumers ways of experiencing and practising such activities. The results also provide some insights into the interrelation between hedonic and utilitarian aspects of shopping and emphasize that there is a complex relationship between various shopping orientations.

Publiceringsår

2011

Språk

Engelska

Sidor

200-209

Publikation/Tidskrift/Serie

Journal of Retailing and Consumer Services

Volym

18

Dokumenttyp

Artikel i tidskrift

Förlag

Elsevier

Ämne

  • Social Sciences Interdisciplinary

Nyckelord

  • Consumer culture theory
  • shopping experiences
  • Leisure shopping

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0969-6989