Persuade, Evoke, Represent. Ethnographic Compositions in Use

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Summary, in English

It has been 25 years since the Writing Culture debates started within anthropology. At the core of these debates were a series of questions concerning the crises of representation. But also discussions concerning new forms of ethnographic representations. These discussions took place foremost within anthropology, but quickly spread to other folds in the cultural and social sciences. In recent years a series of critical voices have been raised questioning the degree to which the Writing Culture debates have led to any significant change in the representational practices of anthropologists.

This paper focuses upon this issue, and investigates the ways in which ethnographic imaginaries and representations can be formed (and are formed) today. As the paper argues, ethnographic methods and representations are used and applied in a number of different contexts inside of and outside of academia. Primarily focusing upon the world beyond the academy, the art world as well as the world of business, the paper analyzes the manner in which the framing of ethnographic materials is being re-worked to meet new ends. In order to do this, the paper focuses upon the following questions: How are ethnographic results presented for clients in the world of business, and how can ethnography meet the world of art? What happens when ethnography meets (audio-)visual imaginaries, and how are performative ethnographic approach taking form?

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