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From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010

Publiceringsår: 2012
Språk: Engelska
Sidor: 1-4
Dokumenttyp: Konferensbidrag: abstract

Sammanfattning

Disputation

Nyckelord

  • Social Sciences
  • communication profession
  • institutionalization theory
  • strategic communication
  • job advertisements
  • historical study

Övriga

EUPRERA 2012 CONGRESS
2012-09-20 - 2012-09-22
Istanbul, Turkey
Submitted
Yes

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