Publikationer
From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010
Avdelning/ar:
Publiceringsår: 2012
Språk: Engelska
Sidor: 1-4
Fulltext:
Dokumenttyp: Konferensbidrag: abstract
Sammanfattning
Disputation
Nyckelord
- Social Sciences
- communication profession
- institutionalization theory
- strategic communication
- job advertisements
- historical study
Övrigt
EUPRERA 2012 CONGRESS
2012-09-20 - 2012-09-22
Istanbul, Turkey
Submitted
Yes
