Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Reception of multimodality: Applying eye tracking methodology in multimodal research

In English

Författare

Redaktör

  • Carey Jewitt

Summary, in English

The chapter presents a new perspective that concerns reception of multimodality and emphasizes how multimodal messages are perceived by the users. This perspective is described in relation to three main production-oriented perspectives: social semiotic multimodal analysis, a systemic functional approach and multimodal interactional analysis. It is argued that eye tracking measurements, in combination with verbal protocols, interviews, comprehension tests and questionnaires, is a suitable method for studying reception of multimodality. The chapter gives an overview over different ways how eye-tracking methodology can be used in the research on multimodality. Various application areas associated with the use of eye tracking methodology are summarized. Potentials and limitations of this methodology are listed. The chapter provides examples from eye tracking studies focusing on integration of various modes.

Publiceringsår

2014

Språk

Engelska

Sidor

285-296

Publikation/Tidskrift/Serie

Routledge Handbook of Multimodal Analysis

Dokumenttyp

Del av eller Kapitel i bok

Förlag

Routledge

Ämne

  • Philosophy

Status

Published

Projekt

  • Thinking in Time: Cognition, Communication and Learning

ISBN/ISSN/Övrigt

  • ISBN: 978-0-415-51974-8