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Pricing strategies and pricing capabilities

Författare:
Publiceringsår: 2012
Språk: Engelska
Sidor: 4-11
Publikation/Tidskrift/Serie: Journal of Revenue and Pricing Management
Volym: 11
Nummer: 1
Dokumenttyp: Artikel
Förlag: Palgrave Macmillan

Sammanfattning

This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.

Disputation

Nyckelord

  • Business and Economics
  • pricing strategies
  • pricing capabilities
  • value-based pricing
  • capabilities
  • resources

Övrigt

Published
Yes
  • ISSN: 1477-657X

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