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Audience Experiences and Emotional Economy

In English

Författare

Redaktör

  • Gregory Ferrell Lowe
  • Charles Brown

Summary, in English

This chapter explores trends in an emotional or experience economy as this relates to media management. The case of reality entertainment is used as an example of the tricky balancing act between the management and production of media content that has emotional resonance and audience engagement with such content. The research draws on quantitative and qualitative empirical audience data to illuminate the varying emotional and cultural values of reality entertainment talent formats within the context of the economic values of these formats. The research suggests a reality entertainment experience is an example of emotional co-work between producers, performers and audiences. This kind of interactive media signals evolving audience practices for immersive experiences. However, a note of caution for media managers can be found in the over production of the tight interactivity and emotional hubs that are a feature of talent formats. Contemporary audiences are aware of the commercialisation of feelings within media industries, and as such it is increasingly important that people can connect with content they can make their own, as shared moments, or collective experiences.

Publiceringsår

2015

Språk

Engelska

Sidor

277-292

Publikation/Tidskrift/Serie

Managing Media Firms and Industries : What's so special about media management?

Dokumenttyp

Del av eller Kapitel i bok

Förlag

Springer

Ämne

  • Media and Communications

Nyckelord

  • audiences, reality television, emotional economy

Status

Published

Projekt

  • Media Experiences

ISBN/ISSN/Övrigt

  • ISBN: 978-3-319-08514-2