Does easily accessible nutritional labelling increase consumption of healthy meals away from home? A field experiment measuring the impact of a point-of-purchase healthy symbol on lunch sales
Författare
Summary, in English
This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labelled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy-labelled meal on the menu. Even if easily accessible and understood, menu labelling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.
Avdelning/ar
Publiceringsår
2011
Språk
Engelska
Sidor
200-207
Publikation/Tidskrift/Serie
Acta Agriculturae Scandinavica. Section C. Food Economics
Volym
8
Issue
4
Dokumenttyp
Artikel i tidskrift
Förlag
Taylor & Francis
Ämne
- Economics
Nyckelord
- Consumer economics
- food labelling
- experiment
- health
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1650-7541