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Magic, Culture and The New Economy

Författare:
Redaktör:
  • Orvar Löfgren
  • Robert Willim
Publiceringsår: 2005
Språk: Engelska
Dokumenttyp: Bok
Förlag: Berg Publishers

Sammanfattning

What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: How is magic used in the quest for newness and change? What happens when cultural techniques such as branding and styling colonize new arenas? And, what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

Disputation

Nyckelord

  • Business and Economics
  • experience economy
  • magic
  • new economy

Övriga

Published
  • ISBN: 1-84520-091-8

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