Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Examining the Effect of Market Orientation on Innovativeness

In English

Författare

  • Kayhan Tajeddini
  • Myfanwy Trueman
  • Gretchen Larsen

Summary, in English

For the past decade innovativeness, as opposed to innovation, has received considerable attention in the academic literature as well as the corporate arena because it is considered to promote a competitive advantage. This study examines the link between innovativeness and performance of SMEs in the Swiss watch industry, in terms of customer orientation, competition orientation and inter-functional coordination. It uses performance measures such as market share, percentage of new product sales to total sales and return on investment (ROI), and has developed a new research scale of innovativeness. The results show that customer orientation has a positive effect on performance as well as the level of innovativeness in each company. There are also strategic implications for CEOs and managers as far as the methodological limitations and future research directions are concerned.

Publiceringsår

2006

Språk

Engelska

Sidor

529-551

Publikation/Tidskrift/Serie

Journal of Marketing Management

Volym

22

Issue

5-6

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis, Westburn Publishers

Ämne

  • Business Administration

Nyckelord

  • interfunctional coordination
  • competitor and market orientation
  • customer
  • innovativeness
  • company performance

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0267-257X