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Newspapers - image formation agents for retailers?

In English

Författare

Redaktör

  • Andrea Gröppel-Klein
  • Claas Chrisian Germelmann

Summary, in English

The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.

Publiceringsår

2009

Språk

Engelska

Sidor

429-451

Publikation/Tidskrift/Serie

Medien im Marketing; Optionen der Unternehmenskommunikation

Dokumenttyp

Del av eller Kapitel i bok

Förlag

Gabler Verlag

Ämne

  • Economics and Business
  • Communication Studies

Nyckelord

  • IKEA
  • newspaper
  • image formation agent
  • communication
  • retail image

Status

Published

Projekt

  • Transferring International Retail Image

ISBN/ISSN/Övrigt

  • ISBN: 978-3-8349-0735-6