Publikationer
Transferring International Retail Image Internationally
Publiceringsår: 2007
Språk: Engelska
Sidor: 9-11
Publikation/Tidskrift/Serie: The European Retail Digest
Volym: 53
Nummer: Spring 2007
Dokumenttyp: Artikel
Förlag: Oxford Institute of Retail management, The Saïd Business School, University of Oxford
Sammanfattning
Disputation
Nyckelord
- Business and Economics
- IKEA
- retail image
- photographs
- internationalisation
- qualitative method
- communication
Övrigt
- Handelsbanken
Published
- Transferring International Retail Image
