Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules
Författare
Summary, in English
This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health.
Avdelning/ar
Publiceringsår
2016
Språk
Engelska
Sidor
74-86
Publikation/Tidskrift/Serie
Sociology Compass
Volym
10
Issue
1
Fulltext
- Available as PDF - 170 kB
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Länkar
Dokumenttyp
Artikel i tidskrift
Förlag
John Wiley & Sons Inc.
Ämne
- Sociology (excluding Social Work, Social Psychology and Social Anthropology)
- Public Health, Global Health, Social Medicine and Epidemiology
Status
Published
Projekt
- The dilemma of the swine flu vaccine
ISBN/ISSN/Övrigt
- ISSN: 1751-9020