The diffusion model and the social-hierarchical process of change
Författare
Summary, in English
This article presents some critical comments on the use of Rogers' innovation-diffusion model, which is often referred to in health promotion research as an explanation of how behavioural changes occur over time. The analytical focus is on the belief that there is a social pattern in the process of diffusion, so that higher socioeconomic groups lead the way in adopting ‘preventive innovations’, and lower socio-economic groups subsequently follow as ‘late adopters’. This view of the diffusion process—closely akin to the notion of ‘imitation/social role modelling’—will be reviewed here within a sociological framework.
Avdelning/ar
Publiceringsår
1997
Språk
Engelska
Sidor
323-330
Publikation/Tidskrift/Serie
Health Promotion International
Volym
12
Issue
4
Dokumenttyp
Artikel i tidskrift
Förlag
Oxford University Press
Ämne
- Economics
- Sociology
Status
Published
Forskningsgrupp
- Social Medicine and Global Health
ISBN/ISSN/Övrigt
- ISSN: 1460-2245