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Pooling reputations

Publiceringsår: 2002
Språk: Engelska
Sidor: 715-730
Publikation/Tidskrift/Serie: International Journal of Industrial Organization
Volym: 20
Nummer: 5
Dokumenttyp: Artikel
Förlag: Elsevier


It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.



  • Business and Economics
  • multi-product firms
  • new goods
  • reputation


  • ISSN: 0167-7187

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