Ikea in China
Författare
Publiceringsår
2006
Språk
Engelska
Dokumenttyp
Konferensbidrag
Ämne
- Social Sciences Interdisciplinary
- Business Administration
Nyckelord
- retail image
- internationalisation
- China
- strategies
- standardisation
- communication
- adaptation
Conference name
4th UMDS & SARD/CARD workshop
Conference date
2006-11-24
Status
Published