The reluctant rhetorician: an empirical study of top managers as rhetoricians in a strategic change context
Författare
Avdelning/ar
Publiceringsår
2009
Språk
Engelska
Dokumenttyp
Konferensbidrag
Ämne
- Social Sciences Interdisciplinary
Nyckelord
- Change management
- rhetoric
- managers
Conference name
RNMR 2009, Third Conference on Rhetoric and Narratives in Management Research
Conference date
2009-03-12 - 2009-03-14
Conference place
ESADE, Barcelona, Spain
Status
Unpublished