Framing the Consumer Subject: the Case of High Fashion Magazine Covers
Författare
Redaktör
- Echo Wen Wan Wen Wan
- Meng Zhang
Summary, in English
This paper explores if and how the examination of high fashion magazine covers can extend theory on the constitution of an active consumer subject, in the formation of a consumer culture. It departs from work on gender portrayals in advertising research, regarding the role of women in society as consumers.
Avdelning/ar
Publiceringsår
2015
Språk
Engelska
Publikation/Tidskrift/Serie
AP - Asia-Pacific Advances in Consumer Research Volume 11
Volym
Volume 11
Länkar
Dokumenttyp
Konferensbidrag
Förlag
Association for Consumer Research
Ämne
- Other Social Sciences not elsewhere specified
Conference name
Asia-Pacific ACR
Conference date
2015-06-19 - 2015-06-21
Status
Published