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Embracing Left and Right Image Repair and Crisis Communication in a Polarized Ideological Milieu

Författare

Summary, in English

The author explores how a tobacco firm in crisis engaged in crisis communication and image repair work in a highly polarized ideological milieu. Through an analysis of the tobacco firm's public statements produced in the aftermath of a 1997 lawsuit, the author demonstrates how the firm dealt with its milieu by exploiting and embracing both of the ambient ideological poles. By embracing these poles, the firm turned critique and opposition into discursive resources for its crisis communication. The author argues that political ideological framing of organizational communication and discursive appropriation of critique and opposition serve as critical foci for organizational communication scholarship.

Publiceringsår

2009

Språk

Engelska

Sidor

555-576

Publikation/Tidskrift/Serie

Management Communication Quarterly

Volym

22

Issue

4

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Business Administration

Nyckelord

  • crisis communication
  • image repair
  • discourse
  • tobacco industry

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0893-3189