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Using network pictures to study inter-organisational encounters

Författare

  • Christina Öberg

Summary, in English

This paper describes and illustrates how a network picture methodology can create understandings of external parties in mergers and acquisitions (M&As). Recent studies have brought attention to the limited use of qualitative research methods and the overlooked marketing perspective in M&A studies. Network pictures refer to how individual actors in companies perceive their company's business network. The paper develops a protocol and illustrates its use through a single case study. Network pictures are described in terms of actors, resources and activities on a relational level and on a network level. Using such pictures enables the capturing of how M&As are processed by business partners and how external parties' activities impact M&A decisions, knowledge which will contribute to the M&A literature. (C) 2012 Elsevier Ltd. All rights reserved.

Publiceringsår

2012

Språk

Engelska

Sidor

136-148

Publikation/Tidskrift/Serie

Scandinavian Journal of Management

Volym

28

Issue

2

Dokumenttyp

Artikel i tidskrift

Förlag

Elsevier

Ämne

  • Business Administration

Nyckelord

  • Acquisition
  • Methodology
  • Merger
  • Network
  • Picture
  • Sense-making

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0956-5221