Repairing public trust after a crisis : an experiment comparing the effectiveness of apology and denial strategies
Författare
Avdelning/ar
- Engelska
- Language, Cognition and Discourse@Lund (LCD@L)
Publiceringsår
2015
Språk
Engelska
Dokumenttyp
Konferensbidrag: abstract
Ämne
- General Language Studies and Linguistics
Nyckelord
- trust
- Crisis Communication
- Strategic management
- Strategic Communication
- Discourse analysis
- Experiment
- apology
- denial
- persuasion
Conference name
Crisis4 - International conference on Crisis Communication
Conference date
2015-10-07 - 2015-10-10
Conference place
Helsingborg, Sweden
Status
Published
Forskningsgrupp
- Language, Cognition and Discourse@Lund (LCD@L)