The Role of Corporate Branding in a Market Driving Strategy
Författare
Publiceringsår
2005
Språk
Engelska
Publikation/Tidskrift/Serie
Lund Institute of Economic Research Working Paper Series
Issue
2
Dokumenttyp
Working paper
Förlag
Institute of Economic Research. School of Economics and Management, Lund University
Ämne
- Business Administration
- Economics and Business
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1103-3010