Javascript verkar inte påslaget? - Vissa delar av Lunds universitets webbplats fungerar inte optimalt utan javascript, kontrollera din webbläsares inställningar.
Du är här

Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden

Publiceringsår: 2009
Språk: Engelska
Sidor: 65-80
Publikation/Tidskrift/Serie: Scandinavian Journal of Hospitality and Tourism
Volym: 9
Nummer: 1
Dokumenttyp: Artikel i tidskrift
Förlag: Taylor & Francis


Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the bottom-up to keep a more diversified storytelling.


  • Social Sciences Interdisciplinary
  • Snapphanes
  • the
  • local identity
  • place marketing
  • Cultural heritage
  • multiplicity


  • ISSN: 1502-2250

Box 117, 221 00 LUND
Telefon 046-222 00 00 (växel)
Telefax 046-222 47 20
lu [at] lu [dot] se

Fakturaadress: Box 188, 221 00 LUND
Organisationsnummer: 202100-3211
Om webbplatsen