Pooling reputations
Författare
Summary, in English
It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.
Avdelning/ar
Publiceringsår
2002
Språk
Engelska
Sidor
715-730
Publikation/Tidskrift/Serie
International Journal of Industrial Organization
Volym
20
Issue
5
Dokumenttyp
Artikel i tidskrift
Förlag
Elsevier
Ämne
- Economics
Nyckelord
- multi-product firms
- new goods
- reputation
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 0167-7187