Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement

In English

Författare

  • Jakob Kroon

Summary, in English

The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Othering and Orientalism, the author has analyzed visual elements in the video clips in order to determine whether Eastern European countries are portrayed as equal to Western European countries or not. The results show that Eastern Europe is not portrayed as fully equal to Western Europe in these videos.

Avdelning/ar

Publiceringsår

2013

Språk

Engelska

Dokumenttyp

Examensarbete för kandidatexamen

Ämne

  • Social Sciences
  • Law and Political Science

Nyckelord

  • EU
  • Enlargement
  • political advertising
  • visual analysis
  • semiotics

Handledare

  • Anamaria Dutceac Segesten (Biträdande Lektor)