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Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry

  • Kayhan Tajeddini
  • Myfanwy Trueman
Publiceringsår: 2012
Språk: Engelska
Sidor: 1119-1129
Publikation/Tidskrift/Serie: International Journal of Hospitality Management
Volym: 31
Nummer: 4
Dokumenttyp: Artikel i tidskrift
Förlag: Elsevier


Research into innovativeness and customer orientation in the service industry is burgeoning, yet our understanding of the antecedents and consequences of both activities in hospitality management remain unclear. To address this problem we investigate the link between corporate culture, indicators of innovativeness and business performance in the Swiss hotel industry, because the Swiss have a proclivity toward innovation as well as a long established record in hospitality management. Data were generated from 96 businesses in the hotel industry and the results were analysed using structural equation modeling. They suggest that cultural dimensions are positively associated with customer orientation, innovativeness, and company performance. The implications of the findings are discussed along with limitations and future research directions.


  • Business Administration
  • Cultural dimensions
  • Customer orientation
  • Innovativeness
  • Hospitality industry


  • ISSN: 1873-4693

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