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The Boundary Work of Commercial Friendship

  • Andreas Nyblom
Publiceringsår: 2009
Språk: Engelska
Publikation/Tidskrift/Serie: Linköping Electronic Conference Proceedings
Nummer: 40
Dokumenttyp: Konferensbidrag
Förlag: Linköping University Electronic Press


With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. We analyse the formation of values as a dynamic social process where a traditional market ethos is both rejected and reformulated. We argue that by focusing on the co-creation of value in interactions between producers and consumers, new possibilities to analyse service economy dynamics become visible.


  • Social Sciences Interdisciplinary
  • value creation
  • lifestyle entrepreneurship
  • hospitality


Nature~Culture, The Advanced Cultural Studies Institute of Sweden
  • ISSN: 1650-3740
  • ISSN: 1650-3686

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