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Media convergence: Tourist attractions in the making

Publiceringsår: 2012
Språk: Engelska
Sidor: 227-241
Publikation/Tidskrift/Serie: Tourism Review International
Volym: 15
Nummer: 3
Dokumenttyp: Artikel i tidskrift
Förlag: Butterworth-Heinemann


In the circuits of culture there are a multitude of representations in circulation. These representations are derived from a range of media products such as guidebooks and tourist brochures. Furthermore, these media products and representations continuously converge with each other. The question, then, is what representations are contained within these converged media products. This article therefore aims to explore representations in a range of media products associated with a tourist attraction. The selected site is Rosslyn Chapel outside of Edinburgh, known from The Da Vinci Code. The empirical material is analysed using, first, a content analysis and, second, a narrative analysis. The combined analysis shows how popular cultural media products, through media convergence, have repositioned and created new representations, with a corollary effect on tourist attractions. Thus, media convergence will have a great impact on destination marketing, attractions and tourists alike because it legitimises what is worth visiting.


  • Economic Geography
  • popular cultural media products
  • convergence
  • destination marketing
  • representations
  • The Da Vinci Code
  • film tourism


  • ISSN: 1943-4421

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