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The medium is the message: The media history of the press

Publiceringsår: 2008
Språk: Engelska
Sidor: 1-16
Publikation/Tidskrift/Serie: Media History
Volym: 16
Nummer: 1
Dokumenttyp: Artikel i tidskrift
Förlag: Routledge


This paper argues for the relevance of the media history of the press. Using a broad and open

media concept, this perspective should be understood as the study of the construction and

communication of the self-images and ideology of the press. Rather than describing the complex

of problems as images that are ‘spread’ through one channel (newspapers) by one actor (the

press), it should be seen as a mutual exchange between various media and various actors.

Different audiences have been resources for the press, just as the press has been a resource for

them. Instead of separating proper journalism, the spreading of the self-image, and the reception

of different audiences as clearly defined areas, they must be seen as constituting each other.

Focusing on the funeral of Swedish editor Lars Hierta, the paper argues for the methodological

advantages inherent in the media event and the surrounding cultural circumstances.


  • Media and Communications
  • self-images
  • press history
  • media history of the press
  • cultural history of media
  • ideology
  • media events


  • ISSN: 1469-9729

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