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Using brain imaging to measure emotional response to product appearance

In English

Författare

Redaktör

  • Anne Guéand

Summary, in English

Brain imaging systems are a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented. Their advantage over traditional methods of measuring emotion, like self-reports is that they leave out response biases. This paper presents what brain imaging measurement can do for emotional design. It also reviews the brain imaging studies that have been performed in the field of emotional design. Very few such studies were found, and they were dispersed among different disciplines: design, marketing, advertising, human-computer interaction. One of the results of that investigation is that the complexity of brain imaging systems and of designing adequate experimental setups imply that brain imaging be reserved for some very specific purposes, like obtaining the very first impression of a product design.

Avdelning/ar

Publiceringsår

2009

Språk

Engelska

Sidor

187-198

Publikation/Tidskrift/Serie

Proceedings of the 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09

Dokumenttyp

Konferensbidrag

Förlag

Université de Technologie de Compiègne (UTC)

Ämne

  • Production Engineering, Human Work Science and Ergonomics

Nyckelord

  • machine design
  • physiological measurement
  • brain imaging
  • emotional design
  • emotion measurement
  • maskinkonstruktion

Conference name

4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09

Conference date

2009-10-13 - 2009-10-16

Conference place

Compiègne, France

Status

Published