The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: a comparative study of buying processes the UK, Sweden and Italy
Författare
Avdelning/ar
Publiceringsår
2004
Språk
Engelska
Sidor
799-824
Publikation/Tidskrift/Serie
Journal of Marketing Management
Volym
20
Fulltext
- Available as PDF - 179 kB
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Dokumenttyp
Artikel i tidskrift
Förlag
Westburn Publishers
Ämne
- Business Administration
Nyckelord
- Private brands
- manufacturer brands
- grocery retailing
- Buying processes
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 0267-257X