Publikationer
The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: a comparative study of buying processes the UK, Sweden and Italy
Avdelning/ar:
Publiceringsår: 2004
Språk: Engelska
Sidor: 799-824
Publikation/Tidskrift/Serie: Journal of Marketing Management
Volym: 20
Fulltext:
Dokumenttyp: Artikel
Sammanfattning
Disputation
Nyckelord
- Business and Economics
- Private brands
- manufacturer brands
- grocery retailing
- Buying processes
Övrigt
Published
Yes
