Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
Författare
Publiceringsår
2010
Språk
Engelska
Dokumenttyp
Konferensbidrag: abstract
Ämne
- Human Aspects of ICT
Nyckelord
- teenagers
- eye-tracking
- advertising
- exposure
Conference name
1st Nordic Conference on Consumer Research, 2010
Conference date
2010-06-09 - 2010-06-11
Conference place
Vaasa, Finland
Aktiv
Unpublished