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Ethnography in the Marketplace

In English

Författare

Summary, in English

What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.



In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?

Publiceringsår

2009

Språk

Engelska

Sidor

31-49

Publikation/Tidskrift/Serie

Culture Unbound. Journal of Current Cultural Research

Volym

2009

Issue

1

Dokumenttyp

Artikel i tidskrift

Förlag

Linköping University Electronic Press

Ämne

  • Cultural Studies

Nyckelord

  • applied research
  • cultural analysis
  • ethnography
  • consumer studies
  • academic identity

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 2000-1525