Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Study of alternative strategies to the task clarification activity of the market-pull product development process model

In English

Författare

Summary, in English

A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing strategy. With the help of simplified analytic modeling, the conditions for which these alternatives are as efficient as the generic process model are discussed. This advocates the development of more flexible process models.



[1] Ulrich, K. T. and Eppinger, S. D., 2008, Product Design and Development, 4th Edition, McGraw-Hill, London.

Avdelning/ar

Publiceringsår

2009

Språk

Engelska

Sidor

729-738

Publikation/Tidskrift/Serie

Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09

Volym

8

Dokumenttyp

Konferensbidrag

Förlag

American Society Of Mechanical Engineers (ASME)

Ämne

  • Production Engineering, Human Work Science and Ergonomics

Nyckelord

  • engineering design process
  • product introduction
  • product development
  • machine design
  • maskinkonstruktion

Conference name

21st International Conference on Design Theory and Methodology - DETC/DTM'09

Conference date

2009-08-30 - 2009-09-02

Status

Published

ISBN/ISSN/Övrigt

  • ISBN: 978-0-7918-4905-7
  • ISBN: 978-0-7918-3856-3