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Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity

In English

Författare

Summary, in English

In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.

Avdelning/ar

Publiceringsår

2011

Språk

Engelska

Sidor

278-303

Publikation/Tidskrift/Serie

International Journal of Vehicle Design

Volym

55

Issue

2-4

Dokumenttyp

Artikel i tidskrift

Förlag

Inderscience Publishers

Ämne

  • Production Engineering, Human Work Science and Ergonomics

Nyckelord

  • aesthetics
  • automotive design
  • brand
  • core values
  • design method
  • design process
  • evaluation
  • interior design
  • perceptual product
  • experience
  • validation
  • visual product identity

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1741-5314