Internet sales channel effects on packaging logistics methodologies

Författare

Annika Olsson

Summary, in English

The research area of packaging logistics naturally comprises the product, its package and packing operations, the physical distribution system and the information systems involved throughout the whole logistical value chain, including the end user.

This paper focuses on the effects of the sales channel of the Internet on the research discipline of packaging logistics and aims at identifying methodologies that are applicable in the area.

The paper also elaborates on the possibilities of theory and methodology development with a new logistics perspective. A literature review from three different search areas takes an inventory of research methodologies in the field of e-commerce related to packaging logistics from the consumer’s perspective.

The objective is to draw conclusions about applicable methodologies used and to elaborate on the adoption of methodologies for future research in the new discipline of packaging logistics and e-commerce.

The contribution of this article is to introduce the suggestion to integrate the areas of consumer behaviour, marketing and logistics in order to capture the issues in the research on B2C e-commerce in the packaging logistics discipline.

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